Business analyst

Within the E-Commerce department, reporting to the Traffic Acquisition and Web Analyst Manager, your key responsibilities are:

Business performance analysis and reporting
- Develop dashboards and tracking reports to measure websites performances and evaluate the impact of marketing and business initiatives.
- Identify trends and opportunities in user experience and conversion and make recommendations to improve business results.
- Ensure the accuracy of data in all generated reports, including daily reports sent by email via the Alphalyr solution
- Collaborate with e-shop, CRM, and UX teams to develop data-driven strategies and action plans to improve user experience and drive sales growth.
- Monitor market trends, technologies, and best practices to stay up-to-date on the latest developments in web analytics and business analytics.

Tag Management & Data reliability :
- Collect, consolidate and analyze data related to user experience on the company' websites using Piwik Pro Analytics tool.
- Manage websites tag management
- Ensure the accuracy of information deployed in the datalayer on all managed sites and ensure optimal management of deployed tags.
Technical Performance
- Page loading times : monitor our pages loading speed and web core vitals.

Consent management
- Collect, consolidate and analyze data related to user consent using Didomi solution.
- Propose ways to improve interaction rate and consent rate following the implementation of AB tests.

Customer Data Platform (CDP) management
- Ensure the reliability of the Customer Data Platform and generated segments.
- Propose and implement segments for CRM and acquisition.
- Provide support to CRM and acquisition teams.